Reputation management, there is plenty of misconceptions about this topic. Most think it’s regarding a brand’s public relations, some think it is just about monitoring social media and online review sites. Then there are some business owners who have no clue how reputation management can affect their business and sales.
In this article, we will discuss reputation management and what you need to know about it.
So, What Is Reputation Management?
Reputation management is the proactive effort of a brand or company to shape and impact how and what clients, prospects, or customers (potentially anyone) think about the brand, company, or person. Reputation management involves actions like gathering and responding to online reviews, social media posts, and encouraging customer referrals.Why Does Reputation Management Matter?
Virgin Group founder, Sir Richard Branson once said “Your brand name is only as good as your reputation.” In recent years, more and more people are checking online reviews before making a purchase or using a service. Whether Facebook reviews, Google Reviews, or Yelp, these online reviews can influence your potential customer’s decision to patronize your brand. A good brand reputation is an invaluable asset that can positively impact your brand growth and boost credibility with customers. Therefore it is important to efficiently manage your online reputation and shape the perception of customers about your brand.Successful Reputation Management Strategies
Regardless of the size of your business, people are going to talk about you, they will post on social media about your services, share their experience on your Google My Business page and even leave comments on your website. Check out the actionable and successful reputation management strategies provided by Sound Alliance Creative Studios below.Take Control of Your Brand’s Reputation
When potential customers look up your business online, your website, Google My Business, and Google reviews are some of the first things they’ll check. Your website is by far the biggest first impression you will make on a potential consumer, so it’s very important that you have a high-quality website to represent your brand or business. Now, if a customer has a bad experience with your product or service, more often than not that consumer will likely post a negative review on your Google My Business page, and this can be VERY bad for your brand. If this is the case for you, the potential customers searching for your business online will usually view the Google reviews posted by your unsatisfied customers first. However, you can take control of your reputation and request reviews from your customers to balance your feedback. Here at Sound Alliance Creative Studios, we recommend that you send a request for review to customers on the same day of patronizing your business because the longer the time gap between the service and the review request, the less likely the customer is to provide a review. However, sending a review request takes much time and effort, but this process can be made easy by using Sound Alliance Creative Studio’s services.Take Advantage of Social Media
The importance of Social Media presence for businesses and brands cannot be overstated. Customer reviews are invaluable assets for your business. Tip – Share reviews from review sites to social media pages, and also ask your customers to drop Facebook reviews on your business page.