Search Engine Optimization
Search Engine Optimization
What Is SEO?
Search Engine Optimization is the process of maximizing the number of visitors to your website by ensuring that your site organically appears high on the list of results generated by search engines such as Google & Bing.
The Keyword Here is Organic!
SEO strategy is all about organic growth. In other words, being able to generate high amounts of website traffic, leads, and sales over time without having to pay for digital advertisements. Without having a strong SEO strategy in place, your business may find itself always having to pay to receive leads online.
What We Do
We create & implement dynamic SEO strategies designed to organically position your company higher on search platforms such as Google & Bing.
Our SEO Packages Include
An SEO audit is an examination of your overall SEO score & performance. By auditing your SEO, we’re able to determine your current digital positioning and able to set KPI’s for future performance.
Keyword strategy refers to in-depth research and analysis of your business, consumers, and competition in order to compile a list of high-performing, high-volume, localized, and low competition keywords relevant to your business. The Keyword Strategy will also be used for website keyword placement & content plans.
SEO website upgrades include updating your website to have better flow, more established branding, faster loading times, lower file sizes, and improved overall quality standards. We’ll also run your website through our CQA process which means we’ll ensure your site not only meets but exceeds the industry’s best standards for quality.
Content optimization includes updating & optimizing your website’s content, metadata, and all other onsite factors in order to better reflect the new Keyword Strategy.
- Frontend Website Content
- H1, H2, H3 Tags
- Meta Descriptions
- Image Alt Tags
- Schema Markup
- and more.
Structured Data Mark-Up is the process of marking elements on your website pages so Google can better understand the data on the pages. Once Google understands your page data more clearly, the data can be presented more attractively and in new ways in Google Search.
Sitemap Verification & Indexing is an important step in SEO development. It creates a map of all the web pages of your site and helps search engine crawlers index the website more intelligently.
A sitemap also provides valuable metadata for each webpage.
Submitting your sitemap to search engines such as Google is an on-going process, required after all significant website updates.
A Citation is a mention of your business name, business address, and business telephone number on third party websites and listing directories such as Yelp, YellowPages, Houzz, and many more. The name, address, and phone number part of the listing is often referred to as NAP and is a particularly important part of local citation building.
Your online citations can take many forms and can include any mixture of your company name, address, phone number, opening hours, products or services, images, videos, and social media links.
Local citation building is one of the fundamental things you can do to influence your local SEO ranking. This makes it one of the first things your local business needs to focus on if you plan to claim more local search real estate.
Online reviews are critical for your SEO. Platforms like Google rank businesses that have a large number of positive reviews higher than businesses that don’t.
Plus, online reviews are packed full of relevant keywords, and customer feedback helps you to improve your products and services while building your online reputation.
Backlinks and Link Building are both significant pieces of SEO for all websites. These processes help your site gain higher domain authority and become better recognized by Google and Bing as a reputable source of expertise.
Link Building includes the creation of hundreds or even thousands of variant domains and subdomains for your website tailored to specific locations, services, products, and more. The number of links is dependent on the range of services or products your company provides and should consistently increase over time.
Backlinks refer to the number of links referring back to your website from external sources. These include; Bookmarking, Web 2.0 posts, Image Sharing, PDF sharing, Blog Posts, and more,. Read more about the importance of Backlinking here.
When it comes to the internet, content is king! One of the most efficient ways to gain more content for your website is through keyword-optimized Blog Campaigns. Our talented team of copywriters will create engaging articles full of keywords and keyphrases to accommodate your new Keyword Strategy.
In addition, we’ll also post each new post on your Google My Business listing, Facebook Page & LinkedIn profile, which helps strengthen your SEO and social signals!
PR and SEO work hand-in-hand these days. PR is the process of earning media instead of paying for it and is the most effective way of building consumer trust.
When a business wins a piece of earned media in an online publication, this usually includes a backlink to their website.
SEO is always an on-going process of optimizing, testing, and constantly improving your digital assets. Along the way, SEO can include various and miscellaneous items such as EAT Audits, Pogo Sticking Verification, and many more.
At the end of the project, we will employ a non-partisan third party agency to audit the results of our work. Therefore holding us accountable for our deliverables!
Did You Know…
Search engines such as Google and Bing are constantly updating their algorithms. Because of this, your website’s ranking can fall quickly on these platforms and become lost amongst endless pages of search results.
By staying up-to-date on your SEO, you’re making sure your website continues to rank competitively across all search platforms.