It’s no secret that having a strong digital strategy is important for ensuring your business thrives these days. An important part of all digital marketing strategies is something called Search Engine Optimization (SEO). SEO is a great way to improve your online ranking by a considerable level. By properly utilizing SEO, you can ensure your website and business gets more visits by having it rank higher on platforms such as Google and Bing. When it comes to SEO, there are two terms that play very important roles in the process, and it’s important that you know these terms and understand the differences between them. These terms are On-Site & Off-Site SEO.