Websites & Apps

All web development projects need to be properly scoped for timeline, size, and functionalities.

During this first phase, we will sit down and conduct a collaborative and comprehensive interview-style planning meeting, asking various questions with the goal of discovering your business needs, wants, expectations, and future goals.

We’ll also provide a detailed questionnaire to ensure we cover everything from the micro to the macro.

Getting to know your business, customers, and competition is crucial in properly building out a successful and high-performing website. During this phase, we’ll conduct extensive research to understand your target market and audience, keyword focuses, brand strategy, and website goals (Exposure, Sales, Source For Information, Technical Knowledge, etc).

During this phase, we may ask to interview your staff and even your clients so we can get a full 360-degree birds-eye view of your business!

This phase is the most important phase as it will provide a detailed analysis of the entire scope of the website.

With thousands of possible design layouts and options to choose from, this phase is about identifying how you want your website to flow and appear aesthetically.

We’ll take your brand guideline and implement it with Moodboard concepts, Typography, colour palettes, and style in order to create a unique theme design just for you!

We’ll then produce mock-ups of the website to be pre-approved by you before commencing with the next phase of development.

The content creation phase is about capturing the entire essence of how you want your messaging and tone to be displayed. We’ll conduct an analysis of the research we’ve compiled from your top competitor’s content strengths and weaknesses in order to understand persona’s, branding purpose, values, and attributes.

Our team of copywriters will create emotional and controlled content that evokes the end-user and captures the attention of the audience intended. We’ll then work with you to layout and present the content in the best way possible.

With your feedback, we’ll revise and update the content until perfection!

Prior to the construction and development of your full website, there will be a secondary meeting to ensure we have fully captured what you have asked for. Once approved our web development team will begin to develop your brand-new high-converting website.

Once constructed, we’ll ensure that your website is SEO-friendly by implementing basic keywords, adding titles & descriptions to each page, and having all necessary webmaster integrations running smoothly.

Advanced SEO packages are also available to be added to your website package at an additional cost.

Once your website has passed all the fundamental SEO checks, it’s finally GO time!

We’ll launch your website and assist in off-page items such as email setup, Google Workspace setup, Google My Business (GMB), Apple Maps, and much more.

We’ll also submit your new website to Google for indexing and verification.

(Construction Quality Assurance)

Here we’ll submit your website through our extensive & rigorous quality-control check to ensure that it either meets or exceeds industry standards in speed, loading times (desktop, mobile, and tablets), basic SEO, mobile-friendliness, rich results, safety checks, and GT Metrix.

In addition to this, our individual teams (content, design, media, etc) will review the completed work and test to ensure that all call-to-actions, buttons, hyperlinks, and landing pages have purpose and meaning.

Then it’s GO time!

Website development is always an ongoing process and requires constant optimizing, testing, and improving your digital assets.

We’ll provide a tracking & analytics solution so you can view your website analytics in real-time!

We also provide ongoing monitoring of the website along with a quarterly CQA review in order to ensure your project continues to meet or exceed industry standards.